Sondra Hawkins of the Ad Council and her presentation "How Public Service Advertising Changed America"

October 14, 2008

Sondra Hawkins

For over 65 years the Ad Council has helped address the changing social issues facing communities and our nation. In a unique collaboration with Ad Agencies, Advertisers and the Media these impactful messages have touched us all in one way or another. We will take a look inside at the history, partnerships, campaign development and executions, along with the amazing impact made on key social issues.

Sondra Hawkins is a seasoned advertising professional with community affairs, sales & marketing, special events, cause related marketing and management experience. During her 17 year media career, she has worked at leading media companies including CBS, Viacom, Paramount, TVX and Gulf + Western. Sondra is currently a Managing Director of the Southwestern Region for The Advertising Council. She is based in Dallas and works with broadcast, print and out-of-home media outlets in the Southwest to raise the visibility of The Ad Council’s public service campaigns.

DATE, TIME & LOCATION
Tuesday
October 14, 2008
11:30 a.m. to 1 p.m.
Reeves Uptown
1639 Ryan St.
Lake Charles, Louisiana

RSVP
Your RSVP must be received no later than 3 p.m. on Friday, October 10.
Lunch: $13 AAFLC members; $17 nonmembers/guests (please pay at door with cash or check to AAFLC)
RSVP to aaflakecharles@gmail.com or call 478-7396.

(The RSVP deadline is important because we have to send the number to Reeves for food preparation. We will be charged one meal for every RSVP, so if you RSVP and do not attend, we must bill you anyway.)

September 9, 2008-Larry Atherton & Erin Williams of VT2 Media & Design and their presentation "Kick Ass Creative-Effective Results"

Larry Atherton & Erin Williams of VT2 Media & Design and their presentation "Kick Ass Creative-Effective Results"

Larry Atherton

Larry Atherton, President & Chief Financial Officer, VT2 Media Design & Communications.  As President & Chief Financial Officer, Larry brings expertise in finance, administration, contracts, strategic planning and legal functions that has been instrumental to VT2's business success. With more than 20 years experience in international finance management and capital ventures, Mr. Atherton directs and manages VT2's worldwide sales and marketing functions, finances, administration, investor relations, legal affairs and is actively involved in operations and strategic company growth.  A good corporate citizen, Mr. Atherton works closely with the City of Houston to support the local economy by attracting national work and is an active member of the Greater Houston Partnership, AAF Houston, Meeting Professionals International, and the Houston Super Bowl XXXVIII Host Committee.  Additionally, Mr. Atherton sits on the Collaboration for Travel and Entertainment/Tourism Committee with the GHP, which is focused on economic development within Houston.  An alumnus of Deloitte & Touche and a graduate of the University of Louisville, Mr. Atherton is a published author with numerous national awards for finance management.

Erin Williams

Erin Williams recently joined VT2 Studios as the Director of Marketing & Strategy. Erin’s extensive industry experience includes owning and operating the largest full service SAG model/talent agency in Houston, as well as a modeling, acting and personal development facility. As a dynamic entrepreneur, Erin has served on the Boards of Directors for the American Advertising Federation-Houston (AAF) and Women in Film and Television (WIFT), as well as the Better Business Bureau (BBB) Advisory Board. She was also Deputy Steering Committee Chair for Only in Houston (OiH). Erin is also a personal and corporate coach and strategist sought-after by entrepreneurs and top executives looking for the competitive edge and skills needed to take their company, product or career to the next level. Erin’s motto is, “To get somewhere you have never been, you have to do something you have never done.”

DATE, TIME & LOCATION
Tuesday
September 9, 2008
11:30 a.m. to 1 p.m.
Reeves Uptown
1639 Ryan St.
Lake Charles, Louisiana

RSVP
Your RSVP must be received no later than 3 p.m. on Friday, September 5.
Lunch: $13 AAFLC members; $17 nonmembers/guests (please pay at door with cash or check to AAFLC)
RSVP to aaflakecharles@gmail.com or call 478-7396.

(The RSVP deadline is important because we have to send the number to Reeves for food preparation. We will be charged one meal for every RSVP, so if you RSVP and do not attend, we must bill you anyway.)

Interactive Trends: What You Need to Know About Digital Marketing. Steve Latham to speak at AAF Lake Charles, July 8th Luncheon.

We have another great guest presenter lined up for the month of July!
Don't miss out on this educational presentation on the power of interactive marketing!

Steve Latham Founder and CEO Spur Digital

steve.latham@spurdigital.com

Steve Latham is the founder and CEO of Spur Digital, www.SpurDigital.com, a strategic interactive marketing agency. Steve has planned and managed interactive campaigns for leading brands, including ConocoPhillips, FedEx Kinko's, The Scooter Store, Southwest Airlines and Medical Hair Restoration, to name a few.

Recognizing an unmet need for interactive marketing services, Steve started Spur Digital in 2002 to help companies better utilize digital media to grow their business. Over the past three years, Spur Digital has grown from 3 to 30 professionals, helping Global brand leaders and mid-market challengers leverage the Web to produce compelling and measurable results.

Steve is the founder and Chairman of the Houston Interactive Marketing Association, an active member of the Interactive Marketing Alliance, and on the Boards of the Houston Advertising Federation, Houston Technology Center and Prepared 4 Life. Steve is a member of the Technology Executive Club of Houston, the Mayor’s Economic Task Force and the Center for Houston’s Future.

Steve is an accomplished industry lecturer and an active member of the business and non-profit community. Steve’s articles on interactive strategies have been published by MediaPost and iMedia Connection and he has been quoted in PR Week, Fortune and CNN.com.

Steve received an MBA from Harvard Business School and a BBA from the University of Oklahoma. He is an outdoor enthusiast, an aspiring guitarist, an avid reader and a proud father of two German retrievers he adopted from the SPCA. You can find Steve on Facebook at www.facebook.com/profile.php?id=520309304

DATE, TIME & LOCATION
Tuesday
July 8, 2008
11:30 a.m. to 1 p.m.
Reeves Uptown
1639 Ryan St.
Lake Charles, Louisiana

RSVP
Your RSVP must be received no later than 3 p.m. on Thursday, June 3.
Lunch: $13 AAFLC members; $17 nonmembers/guests (please pay at door with cash or check to AAFLC)
RSVP to aaflakecharles@gmail.com or call 478-7396.

(The RSVP deadline is important because we have to send the number to Reeves for food preparation. We will be charged one meal for every RSVP, so if you RSVP and do not attend, we must bill you anyway.)

AAF Lake Charles Membership Application

Read this doc on Scribd: AAFLC membership app

More Bang for your Marketing Buck! Clay Campbell to Speak at AAF Lake Charles April Luncheon.

The AAF Lake Charles programs have been looking good this year. Thanks to a lot of research and a little good luck we've ended up with a consistent line-up of great speakers, and it looks like we're in for another fantastic presentation this April.

Our April 8th presenter is marketing consultant and entertainer Clay Campbell, and I think he might end up setting the new "great speaker" standard for our little club.

Clay is a Wizard of Ads partner that gives it to you straight. He has authored several books ("Escape from Mediocrity: Advice on Living the Above Average Life" and his latest book "Get Big Results from your Small Ad Budget", just to name a couple). And as if being a "tell it like it is" marketing wizard isn't enough, Clay and his family are also extremely talented musical entertainers. They operate "The Kentucky Opry" in Western Kentucky. Take a look at this video and you'll see that Clay and his family really know how to sell out the seats and put on a show.

After speaking with Clay on the phone and pouring over the information available on his website, it is clear that the man is full to the brim with advertising wisdom. I feel like his cheer and good humor are infectious (he's got the kind of personality that pours right on over the edge) and his messages are clear and pointed, designed to be understood and put to use immediately.

If I could urge you to pick one meeting to go to this year, just one lunch to add a little extra time to, then this is the one...and bring a client, or just a friend. We can all benefit from what Clay has to say.

So, pencil it in. If you love advertising the way that I do then I believe you'll leave this AAF meeting feeling like you really went to something special.

A QUICK TIP
Don't forget to bring a little extra dough to the April meeting 'cause Clay is going to be selling and signing copies of his latest book. I personally plan to pick one up.

DATE, TIME & LOCATION
Tuesday
April 8, 2008
11:30 a.m. to 1 p.m.
Reeves Uptown
1639 Ryan St.
Lake Charles, Louisiana

RSVP
Your RSVP must be received no later than 3 p.m. on Friday, April 4.
Lunch: $13 AAFLC members; $17 nonmembers/guests (please pay at door with cash or check to AAFLC)
RSVP to mailto:%20aaflakecharles@gmail.com or call 478-7396.

(We kindly ask your understanding of these facts: The RSVP deadline is important because we have to send the number to Reeves for food preparation. We will be charged one meal for every RSVP, so if you RSVP and do not attend, we must bill you anyway.)